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Steam News Pop-up Marketing Message History

Takeovers Sales History

Steam News Pop-ups are targeted marketing messages that appear within the Steam client to notify users about game updates, new releases, sales events, and other important announcements. These promotional messages are displayed directly to Steam users when they open their client. This archive documents the history of Steam's news pop-up marketing campaigns.

September 2025
Infinity Nikki x Stardew Valley
Start: 5 September 2025 – 17:00:00 UTC
End: 11 September 2025 – 17:00:00 UTC
Link: https://store.steampowered.com/app/3164330
Focus Publisher Sale
Start: 4 September 2025 – 17:00:00 UTC
End: 8 September 2025 – 17:00:00 UTC
Link: https://store.steampowered.com/sale/FocusPublisherSale2025
Schedule I - Major Update
Start: 4 September 2025 – 17:00:00 UTC
End: 11 September 2025 – 17:00:00 UTC
Link: https://store.steampowered.com/news/app/3164500/view/546742887822393722
Counter-Strike Nexon - Major Update Sept 2025
Start: 4 September 2025 – 17:00:00 UTC
End: 9 September 2025 – 17:00:00 UTC
Link: https://store.steampowered.com/news/app/273110/view/539989391348597493
Idle Champions - Anniversary Update
Start: 3 September 2025 – 17:30:00 UTC
End: 9 September 2025 – 17:30:00 UTC
Link: https://store.steampowered.com/news/app/627690/view/543365188100818602
Helldivers 2 Story Arc 5
Start: 2 September 2025 – 17:00:00 UTC
End: 6 September 2025 – 17:00:00 UTC
Link: https://store.steampowered.com/app/553850
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