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Steam News Pop-up Marketing Message History

Takeovers Sales History

Steam News Pop-ups are targeted marketing messages that appear within the Steam client to notify users about game updates, new releases, sales events, and other important announcements. These promotional messages are displayed directly to Steam users when they open their client. This archive documents the history of Steam's news pop-up marketing campaigns.

October 2025
Weekend Deal - Windblown
Start: 23 October 2025 – 17:00:00 UTC
End: 27 October 2025 – 17:00:00 UTC
Link: https://store.steampowered.com/app/1911610
Titanfall 2 - Weekend Deal
Start: 23 October 2025 – 17:00:00 UTC
End: 27 October 2025 – 17:00:00 UTC
Link: https://store.steampowered.com/app/1237970
Walking Dead Franchise Sale
Start: 23 October 2025 – 17:00:00 UTC
End: 27 October 2025 – 17:00:00 UTC
Link: https://store.steampowered.com/sale/TWDFranchisesale2025
Weekend Deal: Vampire Survivors
Start: 23 October 2025 – 17:00:00 UTC
End: 27 October 2025 – 17:00:00 UTC
Link: https://store.steampowered.com/app/1794680
Weekend - Division Franchise
Start: 23 October 2025 – 17:00:00 UTC
End: 27 October 2025 – 17:00:00 UTC
Link: https://store.steampowered.com/sale/TheDivisionSale2025
Escape the Backrooms V1.0
Start: 23 October 2025 – 17:00:00 UTC
End: 30 October 2025 – 17:00:00 UTC
Link: https://store.steampowered.com/app/1943950
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