Upcoming and previous Steam sales

Seasonal sales are created and managed by Valve. When selecting titles to fill these front-page promotional slots, Valve tries to be as fair as possible and select titles that customers are most interested in and will result in the most happy customers. While there aren't strict rules, as a base guideline we tend to focus on the top 10-20% selling games on Steam that are positively reviewed and have otherwise proven to be successful.

There are several sale events per year, which publishers and developers may have the chance to participate in. Some of these, like the Summer Sale or Winter Sale, are open to all publishers. Some may be only open to products of a certain category, like Anime or VR.